Having started life as an arch support company in the 1900s, sportswear brand New Balance evolved into the iconic name we know today in 1970. Offering a wide range of footwear, clothing and accessories that combine form and advanced functionality, the label has built a dedicated fan base among sports professionals and the style set alike. Turn to the New Balance range of backpacks for sleek and practical designs to take you anywhere. Think pared-back silhouettes in a rainbow of contrasting color-blocked and printed designs with sporty details.