Launched in 2009 by designer and DJ, Massimo Giorgetti, MGSM is the Italian fashion label that has become an instant favorite of fashion insiders who favor the brand's signature use of graphic prints, bold detailing and rich colors. Sleek silhouettes and shapes are reworked with Giorgetti's pop culture influences; so expect everything from pictures of lips to florals covering MGSM designs. From the label's bags, there's more of the same playful and youthful approach to fashion. Quilted leather handbags are embroidered with slogans and lipsticks, with gold-toned metal hardware giving them an edge. Totes come splattered in graffiti style patterns, perfect for lending your everyday look a distinctive focal point.