Cutting-edge, contemporary and superbly current, Missguided has firmly established itself at the forefront of the industry. Founded in 2009 by Nitin Passi, the brand is synonymous with affordable luxury and feminine glamor exemplified by catwalk and celebrity-inspired looks. Missguided brings the runway to the high street, championing the best that the fashion world has to offer. Bralets, bodysuits and bras reign supreme throughout this range of Missguided designer lingerie. Though simple in design, each versatile and innately alluring piece is rich in color and adaptable flair. Each flattering staple easily complements feminine closets while staying true to a comfortable functionality.