Founded in the 90s, YMC is the London brand that's bringing an innovative edge to menswear. Forget transient trends; the brand's ethos is based on longevity, taking inspiration from classic styles to military uniforms and workwear to create its distinctive, directional collections that exude ageless style. With YMC's sneakers, this signature style can be seen in reworked versions of simple sneaker silhouettes. Slip-on plimsolls are detailed with distinctive prints and crafted from avant-garde fabrics, while high-tops come in rich tones with practical accents. As with all of YMC's clothing, YMC sneakers balance function with style.
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