Founded in 1904 but branded in 1943 with the start of a new line of jeans for cowboys, Wrangler is one of the original, authentic American denim companies, making hard wearing, durable denim for life spent outdoors. Wrangler jeans have been made to last, with the brand experimenting with innovative design and technology to consistently create contemporary new styles that fuse fashion with function. Now, there's everything from straight leg to skinny fit jeans available Made to last, when you buy a pair of Wrangler jeans, you're investing in high quality denim that you'll be wearing for years to come.