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If you're looking for the world's most premium Japanese raw denim, you've found it with The Unbranded Brand. Living by their motto of “No branding, no washes, no embroidery, no ad campaigns and no celebrities” these guys write their own rules. Believing that overpriced, over-marketed jeans are silly, the label has created a range of core essentials: a great fit, solid construction and top quality selvedge denim. Pick your favorites then consider your weekend wardrobe sorted with this edit of men’s The Unbranded Brand jeans.