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Founded in 1994, SmartWool is a Colorado-based performance apparel label. Best known for its merino wool products, the company uses innovative treatments and production techniques so that each piece is moisture-wicking, highly durable and ultra-comfortable. Men's SmartWool underwear is crafted to totally complement your outdoor gear. Expect sumptuous woolen socks in a range of vibrant colors and designs, all enhanced with odor-reducing technology to wick away moisture and regulate temperature.