Typifying Italian luxury since beginning as an atelier of corsetry in 1954, La Perla is a leading brand in the world of underwear and lingerie. Established in Bologna by Ada Masotti, La Perla is coveted by men and women across the globe. Naturally sophisticated, its designs are meticulous. Exquisitely crafted, La Perla has expanded its offering to include men's underwear alongside its sought-after lingerie. Crafted from silk, cotton, jersey and flax, your underwear drawer will be envied by all. Expect to see a range of silhouettes from trunks to briefs and boxers to T-shirts.