French brothers, Laurent and Arik Bitton established Parisian, cult brand Iro in 2004. Ten years on and the brand is an international hit with the glamorous fashion set 'keen on capturing the brother's hip, contemporary take on clean, edgy, minimalist, low-key dressing. The brothers behind the successful label attribute its unique blend of French chic and New York street style to their time in the music business. Collections are wonderfully nonchalant and achingly cool 'perfect for the modern man who likes to experiment with his style. Add some insouciance to your cold-weather closet with Iro knitwear.