IRO Jeans for Men

Established in 2004 by two French brothers who once worked in the music business, Iro is Paris's original nonchalant brand for the cool, glamorous jet-set. Resting on an aesthetic of clean, edgy minimalism, design classics are reimagined and reworked, bringing them up to date. Described as affording a 'French chic meets New York cool' style, this is the go-to brand for hip denim, sleek biker jackets and fashion-forward knitwear. Reinvigorate your denim collection with high-low perfect Iro jeans.