90s, German fashion legend Helmut Lang turned away from his eponymous label in 2005. Revived and relaunched in the same year, and creatively steered by Michael and Nicole Colovos since 2007, this revered, world-class label has seen the brand's signature clean and minimal, almost nihilistic aesthetic successfully brought back to life. When it comes to cultivating a less-is-more look, no one does it better than Helmut Lang. Perfect for cool and stylish, casual urbanites, men's Helmut Lang jeans are a masterclass in simple, yet striking, refined weekend dressing. Team your favorite pair with a simple, white shirt and complementary sneakers, and work an unadorned, yet well-put-together, high-low look.