Beginning life in the 20s as a Florentine leather goods producer, popular with an aristocratic, sophisticated, international clientele, Gucci has grown and developed to become one of the most desirable, luxury, lifestyle brands in the world today. Since the first ready-to-wear collections were produced in the 70s, Gucci has been combining innovative design with Italian quality and craftsmanship. This aesthetic translates easily into the label's range of watches. The collection comprises of chronograph, digital and sporty, oversized timepieces. Gucci's iconic style is conveyed with signature red and green stripes and bezels detailed with the interlocking GG motif.