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British clothing brand Good For Nothing plays on the concept of clothes that express the idea of being underrated. For this label it's all about capitalizing on being underestimated and using the element of surprise to succeed. The brand uses the comparison of a butterfly, which can grow from an underrated chrysalis in to greatness 'in fact, the butterfly is the brand's logo. The range of T-shirts from Good For Nothing features both the brand name and the logo across a selection of simple, vintage-inspired designs.

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