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Make a statement with every outfit with a watch from Italian super brand Diesel. Go oversized with the rugged Mega Chief timepiece or the SBA range with bold screw detailing. Look out for the Only The Brave motto and multiple time zone functionality, too. Handsome chronograph watches feature giant number detail and acetate styles come in head-turning bright shades 'all with Diesel's inimitable fashion edge.

The DIESEL Watches Buying Guide

When it comes to taking risks and being bold, DIESEL is the quintessential brand for those looking to show of their edgy, contemporary style. Wearing a standout watch from the Italian brand will step your style game to the next level. You’ll find a wide assortment of luxury watches with iridescent tints, multicolor, ombre, gunmetal and go-to classic neutrals with an array of technical features like the ability to keep time in multiple time zones and chronograph functions. Ahead, we’ll help you narrow down the best model for you, find the right size, and share tips on how to care for your DIESEL watch. 

The Most Wanted Men’s DIESEL Watches

  • DIESEL Mega Chief Chronograph Watch

    Never shying away from a challenge, the man wearing a DIESEL Mega Chief Chronograph watch lives boldly. Stainless steel with chronograph function, the face of the watch is unable to be scratched thanks to the scratch-resistant mineral crystal. Available in many colors, you can find various wristbands in chain links and leather.

  • DIESEL Mr. Daddy 2.0 Chronograph Watch

    This stainless steel watch comes with many features for the man on the move. Equipped with stop-watch abilities, the DIESEL Mr. Daddy 2.0 is water resistant for up to 100 feet. Scratch resistant and impeccable design make this timepiece an investment worth making. This series of watches comes in a wide variety of colors to choose from. Bold pops of red to neutral palettes, there is a DIESEL Mr. Daddy 2.0 for your style. 

  • DIESEL Armbar Watch

    A casual, sporty approach for the brand, the DIESEL Armbar watch holds down the fort with its basic abilities to keep the date and time for a no-fuss approach. You can feel confident in this watch’s durability because of its scratch-resistant mineral crystal face and ability to resist water for up to 330 feet. 

The DIESEL Watches Sizing Guide

Most of the DIESEL watches have adjustable bands. Some have removable links with a clasp, leather straps with a buckle, or bracelet with a toggle closure. If you are having trouble adjusting the size, we recommend bringing your watch to a local jeweler for guidance on adjusting the wristband to be the perfect fit for you. 

How To Care For Your DIESEL Watch

Due to the nature of watches being worn on a daily basis, there’s no question that it will start to collect dirt build-up and dust over time. In order to take good care of your watch, take a soft toothbrush and lightly scrub your wristband with soapy water. Thoroughly wipe it down and let it air dry immediately after. Continue to do this periodically to maintain its cleanliness.


Are DIESEL watches worth the investment?

We believe DIESEL is worth the investment due to its premium quality, multifunctional features, and colorful, statement-making style. DIESEL watches land within the category of affordable luxury due to its price points and design, which makes it appealing to the typical consumer that cares about quality and style.

Are DIESEL and Fossil the same company?

DIESEL and Fossil are not the same company and operate separately; however, Fossil and DIESEL have a licensed watch partnership. Fossil Group, Inc. takes care of the watch manufacturing and production process with their fine expertise in the highly specialized watch industry.

Where was the DIESEL brand founded?

DIESEL was founded in Italy in 1978 by Renzo Rosso. He chose the name DIESEL because he liked that the word is pronounced the same way globally. When the brand was being created, diesel fuel was a fuel alternative; which is what he wanted his denim brand to be like, an “alternative” denim. The brand’s denim beginnings has since grown substantially, even expanding into apparel, shoes, accessories, and of course, watches.