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When you see the Diesel label, its representing more than just style, it's an aesthetic attitude. Since forming in 1978, Diesel has been paving a reputation on being on the cutting edge of modern ingenuity and embracing a street wise youth culture. To showcase this spirit, nothing is more prominent and eye catching than a Diesel T-shirt. Minimal and simple come to mind at first glance, but when the eyes start noticing the name, it immediately conjures up a notion of who this person is because that's the power behind the 30 plus year of branding by the Diesel label.