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Inspired by urban street culture, dance music and city-slicker lifestyles, Armani Exchange was launched in 1991 as a more accessible diffusion line from fashion powerhouse Armani. Sophisticated and sleek, collections from this luxury brand exude effortless cool and offer a simple, nonchalant aesthetic. In premium materials and refined finishes, men's Armani Exchange watches are stylish, bold and masculine. Choose from modern and vintage-inspired styles for your ultimate timepiece.