British entrepreneurs Nick Robertson and Quentin Griffiths founded ASOS in 2000. Specializing in contemporary clothing and accessories aimed at fashion focused twenty-somethings, the London-based label is now one of the largest online retailers in the UK. ASOS jeans are cool, contemporary and classic. This collection features everything from retro-inspired skinny chinos and tapered low rise skater styles, to extreme super skinnies in heavy wash denim.
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