A diffusion line, McQ by Alexander McQueen provides a youthful twist on the main label's style with a collection of ready-to-wear pieces. Inspired by Alexander McQueen's extensive archive, the younger line provides all the edge and attitude of the main label, with the same dedication to luxury fashion, but with a focus on wearable silhouettes for a more relaxed feel. With a style deeply entrenched in British culture, the influence of the art and music scenes can be found in the signature graphic prints that have become bywords of the McQ by Alexander McQueen line and adorn the dresses.