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Lucky Brand started out as a denims company when it was initially established in 1990 but has since expanded into a broad selection of outer and active wear, in addition to the jeans for which it became known. Denim is also the brand's mascot and provides the inspiration for its aesthetic 'all American style that is as authentic as it comes. Inspiration also comes from California, where the brand is based, from the coastlines to the buzzy cities. The bikinis range from Lucky Brand features halter bra bikinis, tankinis and chic fringed bandeau bikinis with a wide range of colors and prints available.