Boasting global fans and huge celebrity endorsement, Liu Jo has come a long way since its start as a small textile company in Italy. Launching its first line of jeans in 1995, the brand has since expanded into all areas of womenswear as well as offering collections for men and children. With a focus on femininity and the enhancement of natural beauty, Liu Jo is coveted for its simple, elegant clothing. From patterned to plain, Liu Jo pants are beautifully cut and endlessly versatile. Whether for work or working-out there is a pair of pants for every girl in want of chic yet comfortable style.