Established in 1995, Liu Jo was a small textile company that grew into a major fashion brand and a large export for its native Italy. Primarily creating feminine, elegant clothing for women, Liu Jo has also diversified into accessories, kidswear and jeans for men. With celebrity endorsements and stores all-over the world, Liu Jo is constantly increasing in popularity and reach. In every style, length and wash that you can think of, Liu Jo jeans are classic and well made. The ultimate closet staple, these jeans will last you through the seasons.