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Kenneth Cole started out as a shoe brand in 1982 and has always had a reputation for taking an innovative approach that pushed the boundaries of modern style 'and the way that style is delivered. The brand is well established as a go to for footwear and has also expanded into other lines too, such as clothing and accessories. The Reaction line from the label takes the brand's aesthetic to its most creative and energetic, offering cutting edge style at its best. The range of bikinis from Reaction features a mix of printed and plain color designs in various different flattering styles.