Understated elegance is the theme of the Kay Unger brand, which has been influenced by the designer's relentless pursuit of a wide selection of textiles, prints, inspiration and ideas. The label appeals to confident women who are looking for clothing with an aesthetic that is feminine, contemporary and sophisticated, designs that are notable in their quality and appeal without being attention seeking. The clothing range from the brand includes dresses of all varieties, from fit and flare through to sheath and A-line styles. Jackets, full-length gowns and boleros feature everything from tweed through to sequins and lace and there is plentiful exploration of print, including animal-print and florals. Designs are feminine, flattering and very easy to wear.