Expanding rapidly each season, Joules champions active lifestyles and adventure-seekers. The storied clothing brand was founded in 1989 by Tom Joule who, after fine-tuning his skills at his father's shop, originally decided to focus on quirky welly boots. The label is now widely regarded as the go-to name for quintessentially British style. Joules clothing ranges offer up something for all modern women. From skirts, dresses and jersey tops to pants, pajama sets and outerwear, Lyst's edit caters for every occasion. Each staple piece is expertly crafted from premium fabrics, with prints, bold hues and quirky details lending themselves to a distinctive finish.