The IRO brand was created in 2004 by two brothers, Laurent and Arik Bitton. It has a very distinctive sense of French style that infuses all the lines of clothing and accessories and all the looks are very feminine, some almost feline. The brand is ideal for those who enjoy relaxed style, with its streetwear edge and designs that are chic without being fussy or over the top. However, the label exhibits quality right down to the smallest stitch and the attention to detail makes even the simplest pieces the star of the show. Belts from the brand are decorative and bold and there are also minimal, sophisticated options in a range of different colored leathers. Choose from wraparound studded designs, wide waist belts or colored woven looks.