Genetic Denim is a designer that's known the world over for artfully balancing eye-catching design with pure comfort. It's not often you can look great and feel great doing it, but with this range of women's clothing by Genetic Denim, that's exactly what you'll be doing. Featuring a wide range of classic-cut jeans in a host of rich colors including traditional blue, Genetic Denim should be your first choice when it comes to buying a new pair of jeans. Whether you want to explore something new with the ripped-effect bootcut jeans or bring any outfit to life with a pair of skinny jeans, you'll find it all here. Even better, because Genetic Denim is famed for using soft-touch, comfortable denim, you can rest assured every pair of jeans here will feel amazing once they're on.