Frankie B designer Daniella Clarke understands better than anyone 'she is married to a rock star 'how seductive denimwear can be. She has been offering an international audience of style mavens second-to-none jeans and denim-based products since the 90s. Credited with starting the trend for low-rise denim during this period she is a true denim-lover. Form-flattering fits and spray-on denim form the foundation of Frankie B collections. Eye-catching and deeply sensual Frankie B is a brand imbued with daring, exuberant, youthful vigor. Update your off-duty closet with Frankie B jeans and cut a seductive silhouette.