Frame was launched in 2012 by a group of friends who were keen on blending revered, L.A.-like denim production with a cool and edgy, London-inspired sensibility. Designed to 'frame and flatter the female form', Frame is your passport to downtown-ready, off-duty nonchalance. Add Frame jeans to your weekend repertoire and build hip, sexy looks that are as alluring as they are of-the-minute.