Erdem Moraliogou is the award-winning designer behind the eponymous fashion label Erdem. The label's first collection was debuted at London Fashion Week's Fashion Fringe, and this became the turning point in the designer's career. The years that followed saw successful collaborations with luggage brand Globe Trotter, Cutler and Gross and also Smythson. Erdem's ready-to-wear collection is synonymous with unique prints, precision cuts and elegant color, and it is this signature aesthetic that translates into the label's collection of dresses. With a feminine and contemporary range comprising floor-skimming gowns, mini dresses and more, it's clear to see why the brand has A-list fans like Sarah Jessica Parker, Ashley Olsen and Claudia Schiffer.