Mr. Effy Hematian, an immigrant arriving in New York, founded his eponymous fine jewelry label Effy in 1979. Since then, the brand has carved a worldwide reputation for its exquisite gemstone creations, winning fans among legions of A-list stars, luminaries and critics across the globe. Today, the Effy jewelry collections continue to reflect a precise blend of vintage and modern style. Vibrant amethyst, topaz, tanzanite and quartz feature prominently in each collection, beautifully set with glittering pavé diamonds and 18-karat white gold.