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From the first time Diesel opened its doors back in 1978 the brand has been denim-focused with a strong urban aesthetic. It has developed from this fairly narrow focus into an international name in fashion with numerous different lines across clothing, accessories and home wares. Watches make up part of the brand's accessories line and follow the diversity of the rest of the label, as well as the bold and often industrial feel. Camo prints, chunky metals and high quality leathers are all incorporated into the range, as well as elegant slim styles. As you might expect from a denim brand there are also some unique watch designs with denim straps and a range of colors and face designs illustrate the versatile nature of the brand.