Diadora was established in 1948 as an artisan's laboratory for making mountain boots. After establishing itself as the best mountain and work boot manufacturers on the market, they branched out into the world of sports in the 60s. With the explosion of professional sports in the '70s, Diadora pioneered a new concept of marketing 'choosing sporting celebrities such as Bjorn Borg and Roberto Bettega to wear and champion their clothing. Still one of the most recognizable names in sports fashion today, the Diadora sneakers range features high-tops, low-tops, lace-ups and boots. Boasting the brand's well-known logo, make a style statement with Diadora sneakers.