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Beginning in Stockholm in 2004 by Örjan Andersson, Adam Friberg and Larsse Karlsson, Cheap Monday has become an internationally renowned go-to brand for skinny jeans with a subversive edge. Now under the creative direction of Ann-Sofie Back as part of the H&M group, the directional brand has diversified into a fully fledged ready-to-wear brand with apparel, accessories and footwear for both men and women, adored by the normcore crowd. From mesh triangle bras to sporty longline looks, Cheap Monday lingerie forms the basis of your outfit, crafted in fuss-free and streamlined silhouettes. Don't expect overtly feminine styles or bow details here; this pared-back collection is clean and simple, in an array of colors.