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Both inspiring and drawing influence from hot-right-now styles and trends, ASOS is the online phenomenon, serving fresh-faced fashionistas around the globe with covetable, chic pieces that build to a cool capsule closet. A London-based design team draws inspiration from international cultures and movements, resulting in a rich and varied aesthetic that is as hip as it is fascinating. Every style maven worth her weight in gold knows that the cornerstone of her off-duty closet lies in her denimwear. ASOS jeans are perfect for cutting a contemporary, downtown-ready dash.