After spotting a gap in the footwear market for quality basketball shoes, designer Kihachiro Onitsuka launched Asics in 1949. For over 60 years, the brand has been at the forefront of performance sportswear. Renowned for unrivaled comfort, innovative shock-absorbing design, signature branding and a fun use of color, Asics sneakers are the ultimate in active footwear. Invest in a durable and high performance shoe with Asics sneakers, perfect for the sporty modern woman.