After spotting a gap in the footwear market for quality basketball shoes, designer Kihachiro Onitsuka launched Asics in 1949. For over 60 years, the brand has been at the forefront of performance sportswear. Renowned for unrivaled comfort, innovative shock-absorbing design, signature branding and a fun use of color, Asics sneakers are the ultimate in active footwear. Invest in a durable and high performance shoe with Asics sneakers, perfect for the sporty modern woman.
The Asics Sneakers Buying Guide
Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, Asics has been first to the party in many technical and manufacturing achievements. Streamlined structures, gel technology and intense shock absorption make Asics sneakers a favorite of walkers and runners across the track, trail and city streets. In this buying guide, you’ll find an ever-evolving range of luxurious knit textiles, leather, and mesh silhouettes, rendered in gradient and two-tone colorways with splashes of pastel and metallic, alongside embroidered logos and graphic appliqués. These are the sneaker silhouettes that will effortlessly elevate casual ensembles into striking athleisure looks.
The Most Wanted Women’s Asics Sneakers
Asics Kiko Kostadinov X Gel-Korika Sneakers
These Asics Gel-Korika sneakers are designed in collaboration with Kiko Kostadinov and shaped to a low top, lace up silhouette. They come in a variety of striking hues, as seen in this blue, red and green leather pair. Look out for the pink, red, blue and purple style which are equally as coveted. They’re sure to turn heads and add a spring to your step thanks to the bouncy rubber soles.
Asics Gel-Kayano Sneakers
Asics Gel-Kayano sneakers are modeled on a classic '90s design. Ready for your run, they feature shock-absorbent gel technology and a molded midsole, while aesthetically, the sleek and contemporary shape will work as part of a casual weekend edit. The style comes in a variety of hues to suit your personal requirements, this pair is presented with white and silver faux leather uppers and features green mesh lining and a gold embroidered logo.
Asics Gel-nimbus 21 Platinum Running Sneakers
These Asics Gel-nimbus 21 Platinum running sneakers are crafted with performance in mind. Designed to keep you going on longer runs, these running sneakers feature platinum finishes, electroplated detailing, under heel gel cushioning layers, and a FlyteFoam sole. Wearing these Asics sneakers will turn every heel strike into springy, propulsive energy mile after mile, providing support to enhance your natural step with every stride.
The Asics Sneakers Sizing Guide
Asics sneakers fit true to size, so we would advise that you use your usual size as a guideline when choosing. If you are unsure of which size to choose, our size chart can be used to help you navigate the sizing guidelines.
Although Asics is a Japanese company, the sneakers are available in the sizing that is most familiar to you and your region. The chart below shows the sneakers sizing in UK, US and European sizes so you can see the equivalent to your size.
| UK Size | US Size | European Size |
|---|---|---|
| 3 | 4 | 37 |
| 3.5 | 4.5 | 37.5 |
| 4 | 5 | 38 |
| 4.5 | 5.5 | 38.5 |
| 5 | 6 | 39 |
| 5.5 | 6.5 | 39.5 |
| 6 | 7 | 40 |
| 6.5 | 7.5 | 40.5 |
| 7 | 8 | 41 |
| 7.5 | 8.5 | 41.5 |
| 8 | 9 | 42 |
| 8.5 | 9.5 | 42.5 |
| 9 | 10 | 43 |
| 9.5 | 10.5 | 43.5 |
| 10 | 11 | 44 |
| 10.5 | 11.5 | 44.5 |
| 11 | 12 | 45 |
| 11.5 | 12.5 | 45.5 |
| 12 | 13 | 46 |
| 12.5 | 13.5 | 46.5 |
| 13 | 14 | 47 |
| 13.5 | 14.5 | 47.5 |
| 14 | 15 | 48 |
| 14.5 | 15.5 | 48.5 |
How To Care For Your Asics Sneakers
Asics sneakers are crafted from a plethora of fabrics, such as leather, faux leather, mesh, suede and technical nylon. So when it comes to keeping your Asics sneakers looking clean, there are different ways of washing them depending on the material. Follow our tips below for the most effective methods of washing.
• Fabric
If your sneakers are made from fabric, such as mesh or technical nylon, surface dirt should be removed with a brush. Then, if required, a foam-based cleaning product should be applied to get rid of stains. It’s worth investing in a water-proofing spray to prevent dirt from penetrating into the fabric.
• Leather
Leather is seen on the uppers of the Kiko Kostadinov X Gel-Korika sneakers and is easily washable with water and a foam-based cleaning product.
• Nubuck or Suede
To protect the tactile finish of nubuck or suede, you should gently brush off any surface dirt and use water and a foam cleaning product for stubborn stains. Once dry, the shoe should be brushed again to restore its soft, velvety texture. These fabrics can be treated with a water-proofing spray.
FAQ
- Can I wash Asics sneakers?
It’s not advisable to wash your Asics sneakers in the washing machine or to dry your running shoes in the dryer, near a radiator or in direct sunlight. Heat can cause your shoes to lose their shape or come apart, air-drying is best. The tips above will help you to differentiate the best way to clean your sneakers, although it’s worth remembering, Asics sneakers are very durable and hard-wearing so they should rarely need intense cleaning.
- How do I know if my Asics sneakers are the right fit?
When trying on a pair of Asics sneakers, pay attention to how you feel in them. They shouldn't be too roomy or too snug and they should have adequate room in the toe box (about 1 centimeter between your toes and the top of the shoe is perfect). Shoes should also hold your ankle well.
- How long do Asics sneakers last?
We would recommend you change your running shoes between 450 to 550 miles. Apart from keeping a mileage log, there are a few signs to help you decide when to buy your next shoes, such as wear and tear and if the soles feel too soft and collapse under pressure.