The AMI label was founded in 2011 to great acclaim. The designer behind the label, Alexandre Mattiussi, aimed to create collections his friends would wear and so has created an offering of classic essentials with utilitarian influences. The aesthetic is one of laissez-faire cool mixed with humour and a need for practicality. Stocked at Bergdorf Goodman and Opening Ceremony, AMI has garnered many fans among US buyers. Collections include T-shirts for men and women with standout prints for statement staples.