Designer Alexandre Mattiussi founded AMI in 2011. The brand had previously launched and closed, but with a little assistance from Marc Jacobs, the label now sees sales up on each season. Founded in New York, the label specialises in clothes that the founder's friends would wear. This means a selection of staples and closet essentials 'from jeans to shoes and jackets 'fill the label's expanding portfolio. Accessories keep things casual with ribbed fingerless gloves and wool knit tartan scarves.