Continually advancing in technology and design, Adidas is now the label of choice for athletes all-over the globe. From humble beginnings in 1949 to a premium multi-sports brand, Adidas has become one of the sporting world's largest manufacturers of high-end athletic clothing. Founded by Adi Dassler, the company has established itself as a pioneer of innovative footwear and continues to provide FIFA World Cup footballs. Sports bras and figure-hugging bodysuits reign supreme throughout this range of Adidas lingerie. Each performance piece is instantly recognized by company branding while bold hues, sleek lines and precision cuts lend themselves to a flattering functionality.