As the rapid spread of coronavirus Covid-19 continues to affect our daily lives around the world, global fashion search platform Lyst is tracking its effect on our online fashion searches. Right now, millions of people are at home, and many of them are browsing fashion online.
We’ll be updating this page regularly to share our latest insights from around the world.
Thursday 04.30.20
Global
Summer footwear: Searches for sliders are up a further 19% this week, in particular those by luxury brands with Chanel, Gucci and Off-White leading searches. Searches for flip-flops and fur slides have also increased 50% and 62% respectively.
Sports sneakers: Six of the top ten products from the last seven days have been sports sneakers, from brands Asics, Nike, Adidas and Veja.
#DressUpFriday accessories: Instagram’s new fashion challenge has likely increased interest in accessories: searches for gold chain necklaces increased 17% week-on-week, while searches for pearl necklaces are steadily increasing – they’re currently up 9% week-on-week.
Headbands: As more people are trying to make their own face masks, demand for headbands is growing: global searches went up 23% in April.
Colorful vibes: Pink, yellow and orange are the colours with the greatest search increases this week, in particular pink bags (+12% WoW), yellow dresses (+9% WoW) and orange sweaters (+15% WoW). Searches that include the word ‘multicolour’ have increased 40% over the last two weeks.
By Country
In the US, following the news about Zendaya’s “Euphoria” hoodie going on auction sale, searches for burgundy hoodies went up 11% week-on-week.
In the UK, shoppers are looking for jeans and denim shorts along with midi dresses and Veja sneakers.
In Australia, searches for “utility slides” are increasing. Also, shoppers in Victoria and Queensland are looking for vintage bags and accessories.
In Canada, sneakers is currently the most popular category with more than 13,000 pageviews over the past 14 days.
In Germany, searches for flip-flops have gone up 98%. Most searched for brands include Palm Angels, Adidas and Tommy Hilfiger. Also, demand for jackets is rising with Gucci being the most searched for brand.
In Spain, searches for bags are growing; Louis Vuitton’s bags and Adidas’s mini backpack are the two most searched bags of the week. Searches for espadrilles have gone up significantly, 33% week-on-week, alongside asymmetrical tops and belts.
In France, searches for flip-flops have increased 207% compared to last month.
In Italy, searches for bathrobes increased 30% over the past 7 days.
In the Netherlands, DJ Martin Garrix performed on King’s Day with an orange hoodie. Following his appearance, searches for orange hoodies spiked 20%.
Thursday 04.22.20
Global
Summer escapism: Searches for tie-dye (+17%), white denim (+8%), sunglasses (+27%) and sliders (+22%) have all been increasing over the last seven days.
Rainbow love: There have been over 17,000 fashion searches that include the keyword “rainbow” in the past month and rainbow sweaters are the most searched for item (+31% MoM).
The effect of the royals: Following Meghan’s Zoom call with the Hubb Community Kitchen, searches for white T-shirts spiked 14% in 24 hours. Similarly, following Prince Harry’s Zoom call, searches for blue polo T-shirts were up 16%. Following the release of Kate Middleton’s BBC interview, searches for striped breton tops increased 36% in 24 hours.
Activewear: Searches for activewear continue to rise and are now up 25% since the beginning of April. Searches for leggings are currently up 17% week-on-week while Lululemon and All Yoga are the most searched for brands. Six of the top ten products from the last seven days have been sports sneakers.
Kimonos: Searches that include the word ‘kimono’ are up 22% week on week and the most viewed styles include those that are floral, silk, fringed and beaded. ASOS and Free People are the most viewed brands over the past 14 days.
Chiara Ferragni’s influence: As the Chiara Ferragni x Champion collection launched this week, searches for her collection spiked 39% while Chiara Ferragni hoodies have increased 60% over the past month.
By Country
In the US, summer dressing is growing in demand. Following sneakers, beachwear, sunglasses and shorts are among the most popular categories of the week.
In the UK, shoppers are looking for trainers and matching sweats sets. Stone Island continues to be the most wanted brand of the month.
In Canada, dresses are now in the top three most searched for categories of the week. Searches for dresses increased 11% week-on-week.
In Australia, activewear is the most popular category at the moment. Most wanted activewear pieces include Nike’s mini swoosh oversized sweatshirt, Asos’s tie-dye sweats set and Lululemon’s leggings.
In Germany, searches for shorts are rapidly increasing.
In Spain, the Chiara Ferragni x Champion collection quickly became one of the most searched for lines of the week. Summer dressing is increasing as well, with Loewe’s rafia bag and gold pendants being amongst the most trending pieces.
In France, shoppers are looking for logo sweatshirts and T-shirts.
In Italy, belts, by the likes of Versace and Dior Homme, top the list of the most popular categories.
In the Netherlands, King’s Day seems responsible for an interesting increase in searches for the color orange.
Thursday 04.16.20
Global
Tie-dye Sweats: Searches for ‘tie-dye sweats’ and ‘tie-dye sweatsuits’ have collectively risen 42% over the last seven days. Searches for sweats are up 104% month-on-month while searches for sweatpants and sweatshirts are up 25% and 14% week-on-week respectively.
Following the #pillowchallenge on Instagram, searches for belts grew 17%. During the Easter weekend, searches for ‘Gucci belts’ spiked 24%. Off-White, Versace and Saint Laurent belts are also rising.
Socks are having a moment as well: searches grew 12% since the beginning of April. Bottega Veneta’s cashmere socks are currently the most popular, followed by Gucci, Prada and Balenciaga. Searches for comfortable pant styles have increased. Searches for wide-leg pants are up 20% week on week. Shoppers are also searching for linen pants, culottes and palazzo trousers. Monochrome colours (white and khaki), floral prints and paisley patterns are most in demand, along with brands Etro, Free People and & Other Stories.
‘Tiger King’ continues to influence fashion: searches for animal prints went up 26% over the past seven days.
By Country
In the US, shoppers are looking for Gucci belts, slides, dresses and Off-White leggings. Cardigans, hoodies and sweatpants have continuously risen since March.
In the UK, Stone Island tops the list of the most wanted brands of the week. Shoppers are looking for midi dresses and white sneakers. UGG’s slippers remain the most popular product of the week – searches grew a further 10%.
In Australia, Anine Bing’s tiger sweatshirt remains the most wanted product of the week, followed by Gucci’s tights and Nike’s oversized joggers.
In Canada, shoppers are looking for sweats and comfortable pieces. Over the past seven days, Nike, Y-3, Stone Island and Kappa have been the most searched for brands.
In Germany, performance sneakers are in high demand with Nike and Asics being the most searched for brands.
In the Netherlands, sneakers are also rising. Balenciaga, Puma and New Balance and the most viewed brands.
In Spain, white short sleeve T-shirts and white tops are some of the most searched categories this week alongside sweatshirts.
In France, Jacquemus items, especially the brand’s minibags, are growing in searches. Shirts and dresses are amongst the most searched categories.
In Italy, sneakers and logo T-shirts remain the most searched categories.
Thursday 04.09.20
Global
Following the Queen’s speech, searches for the colour green spiked 52% and brooches 115% in three hours. Chanel brooches are currently the most wanted.
Thanks to the hit Netflix series Tiger King, a very different kind of royalty has got people searching. Tiger, leopard and zebra print searches have all more than tripled over the last month. Searches for ‘Kenzo Tiger’ have spiked 200% month-on-month while Anine Bing’s Tiger sweatshirt is among the most popular products of the week.
Searches for scarves have increased 12% week on week.
Searches for statement earrings have increased – they’re up 40% over seven days. Most wanted are ‘large hoops’, ‘clip-on earrings’ and ‘pearl drop’ earrings.
By Country
In the US, shoppers are looking for ‘oversized’ and ‘tie-dye’ hoodies by Off-White, Nike and Maison Margiela. While searches for sweatpants and leggings remain high, there is growing demand for sliders – Gucci and Calvin Klein are most wanted.
In the UK, shoppers are after high waisted logo leggings by DKNY and Ugg slippers – three of their products are in the top 10 most searched. Londoners are searching for linen shirts and Converse sneakers.
In Australia, the most popular products of the week are: Nike’s Air Cap, Anine Bing’s Tiger Sweatshirt and Calvin Klein’s Fleece Hoodie. Searches for sweatshirts and hoodies increased 40% collectively over the past seven days.
In Canada, shoppers are looking for Kappa pants, Moncler jackets, Off-White hoodies as well as belt bags.
In Germany, sweatpants is the most wanted category and sliders are significantly rising in views.
In Spain, underwear, such as Versace bras and Dsquared2 male slips, are amongst the most popular items this week. Searches for “wedding dresses” have also grown.
In France, bucket hats and baseball caps are on the rise. There is a significant contrast in fashion searches: multicolour sequin tops and joggers are the most popular items this week.
In Italy, logo T-shirts in different colours have been the most popular products of the week.
Wednesday 04.01.20
Global searches for lingerie continue to grow week on week, they are currently up 15%.
Nike is the brand most searched globally over the last seven days, followed by Gucci and Off-White.
The items most in demand are; Gucci’s All Over Logo lingerie set, Converse x Fear of God’s Chuck 70, UGG’s Scuffette slippers.
By Country
In the US Balenciaga, Off-White and Gucci are the most searched brands while shoppers are looking for T-shirts and sneakers.
In the UK shoppers are searching for slouchy items – trainers, joggers, tracksuits and slippers. Stone Island and C.P. Company remain the most wanted brands. In London people are searching for joggers and fleeces.
In Australia, sneakers, dresses and sweats are the most popular categories. Searches for men’s underwear are also rising; they are currently up 11% WoW.
In Canada the most searched for brands are Balenciaga, Gucci and Stone Island. Shoppers are searching for puffer jackets and chelsea boots.
In Germany, people are searching for sporty items; tracksuits (Adidas Originals, Nike) hoodies (Lacoste) and sneakers (Vans Blue Ultrarange Exo LX) are the most searched products this week.
In Spain, bodysuits, logo hoodies and backpacks are trending. Summer pieces are also seeing a search increase, such as espadrilles, caftans, and swimsuits.
In France, there has been a significant rise in searches for comfortable clothing: sweatshirts, leggings and pyjama bottoms as well as feel-good items such as rings and mini bags.
In Italy sneakers – in particular those by Alexander McQueen and OffWhite – and Comme Des Garcons’ heart logo t-shirt are the most wanted products of the week.
Wednesday 03.25.20
In the US searches for sneakers are trending, followed by searches for slides and leather mules. Most searched brands include Birkenstock and Ugg.
In the UK shoppers are searching for trainers and hoodies, while the most wanted brands are: Stone Island, C.P. Company and Converse. Searches for yoga leggings are trending in London.
In France, products that have seen the biggest rise in searches include Adidas tracksuit bottoms and Nike air max 98 premium. Both male and female shoppers are looking for men’s cardigans.
In Germany, trending search terms include: sneakers and hoodie sports jackets. Demand for sports brands has increased with Adidas training shoes, Nike Air Force trainers, Nike training tracksuit and Nike t-shirts being amongst the most searched for items over the past week.
In Spain shoppers are looking for tunics and long sleeve t-shirts. Alongside that interest for sports items has also gone up, including Nike training shoes and backpacks.
In Italy, shoppers are looking mainly for sweatshirts. The majority of searches show an interest in streetwear items. The most commonly searched brands over the past week are Palm Angels, Marcelo Burlon, Off-White, GCDS, Heron Preston and Balenciaga.
Global searches for lingerie have increased 9% week on week with Agent Provocateur, Off-White and Bluebella being the most popular brands in searches. Most searches coming from London and New York
The brands most searched globally over the last seven days are
1) Nike
2) Gucci
3) Off-White
Monday 03.23.20
In the US shoppers are searching for comfy sports clothing, in particular Nike and Adidas.
In the UK shoppers are looking for hoodies, sweatshirts, cropped sweaters, backpacks and gilets. Searches for cardigans are trending in London.
In Spain shoppers are searching for relaxed items; denim jackets, kimonos and woven bags. Gucci’s NY Yankees sneakers, Lacoste’s blue tie-dye sweatshirt and Melissa’s Neon Jelly shoes are all popular.
In Italy shoppers are searching for printed shirts and blouses from Etro, Versace Medusa Jewellery and Dolce and Gabbana’s raffia tote.
In France shoppers are looking for colourful clothes – Valentino’s Tribe Sneakers, Gucci’s Donald Duck jumper, Lacoste’s tie dye puffer jacket and Jacquemus’s colourful Riviera bag are the most wanted products.
In Germany shoppers are searching for Gucci loafers, Lacoste’s hoodie and court shoes by Hobbs.
In the Netherlands shoppers are searching for Versace patterned shirts, Reply kaftans, loafers and gowns. But comfortable clothing is also popular: Nike joggers and Ugg slippers are in the top five most searched items.
In Australia tops are the most searched category. There are specific searches for various neckline types including “v neck” and “funnel neck”.
In Canada shoppers are searching for vests, T-shirts and sweatpants. However, searches for tie-dye are also trending, followed by searches for pearl necklaces and platform sandals.
The brands most searched globally over the last seven days are
1) Gucci
2) Balenciaga
3) Stone Island
The categories most in demand right now are
1) Sneakers
2) Pants
3) Jackets
Work related bags and accessories are seeing the biggest decline in sales, most notably wallets, shoulder bags, totes and backpacks. Jumpsuits, dresses and sunglasses are also categories that have seen global decline.
The most wanted items for women are
1) Oska Yasha Linen trousers
2) Spanx leggings
3) Converse Chuck Taylor Hi Lift
The most wanted items for men are
1) Stone Island cotton cargo trousers
2) Asics Gel Pulse 10
3) Nike pants
About Lyst
Lyst is the world’s biggest fashion search platform, used by over 100 million shoppers each year to find the items they love and decide what to buy. More than 6 million products from brands including Burberry, Fendi, Gucci, Prada and Saint Laurent can be accessed through Lyst’s single search bar and app, offering shoppers convenience and unparalleled choice. From emerging trends to worldwide fashion movements, Lyst is a unique source of global fashion intelligence. www.lyst.it