FRAME Store

Founded in 2012 by Jens Grede and Erik Torstensson, internationally renowned brand FRAME was born from a love of simple yet striking denim. Based in London and Los Angeles, FRAME combines European style cues with heritage denim manufacturing in California to create its cult jeans and closet staples. Inspired by French muses and style icons from the 70s, FRAME presents men’s and women’s ready-to-wear collections that reflect a simple, pared-back and effortless aesthetic.