Established in Paris in 2003, Notify is a range of luxurious ready-to-wear clothing and covetable denim designs. Notify was founded by Maurice Ohayon, who infuses his collections with retro-inspired style, which he believes is the very definition of true luxury. The label's continuous research into materials and resistance tests linked to rubbing and wear ensure every piece of Notify clothing feels just as good as it looks. Recognized as 'The Specialist' of denim for his meticulously cut silhouettes, treatments and washes, Maurice Ohayon has successfully collaborated with K Karl Lagerfeld and Stella McCartney. Explore the Notify clothing collection and look to skinny, cropped, coloured and boot-leg jeans to refresh your off-duty look.