Y/Project has been ripping up the sartorial rulebook since launching in 2010 and if you'd like an example, just take the Parisian label's latest jeans. Shaped from pure organic cotton (which is gentler on the planet during production than the standard type) into a mid-rise silhouette, they're fitted with contrast leg panels and slashed with cut-out details to give the illusion that two pairs of jeans have been stitched together. Y/Project organic-denim jeans100% organic cottonButton and zip-fly fasteningRegular fit, mid-rise, straight leg, belt loops, five pockets, illusion cut-out panels at leg, contrast leg panels, branded patch at back, partially linedMachine wash coldMade in ItalySize UK 30: rise 12in / 31cm, inside leg 32in / 81cm, leg opening 20in / 51cmModel is 6ft 2in/1.88m and wears a size UK 30Midweight, non-stretch. Colour: blue