Casablanca-born designer Joseph Ettedgui founded JOSEPH to champion the works of many up-and-coming fashion designers from across the world. That was in '72, but today the late Moroccan designer's namesake has its own line of contemporary men's and women's garments – and each piece celebrates the nuances of artisanal craftsmanship with expert finesse. From King's Road, Chelsea to Paris and New York, this brand's reach extends far and wide. JOSEPH cotton shirt100% cottonExposed button fastening at frontRelaxed fit, classic collar, long sleeves, button cuffs, step curved hemMachine wash mildTrue to sizeMidweight, non-stretch. Colour: white