Casablanca-born designer Joseph Ettedgui founded JOSEPH to champion the works of many up-and-coming fashion designers from across the world. That was in '72, but today the late Moroccan designer's namesake has its own line of contemporary men's and women's garments – and each piece celebrates the nuances of artisanal craftsmanship with expert finesse. From King's Road, Chelsea to Paris and New York, this brand's reach extends far and wide. JOSEPH cotton and silk top43% cotton, 57% silkSlips onV-neck, long sleeves, straight hem, fine yarnHand washTrue to sizeMidweight, non-stretch. Colour: white