True Rocks came to life when two creatives met in Ibiza and discovered they shared a kindred spirit when it came to the combined influences of fashion, music and art. The result was a brand that combined Emily Bradbury’s appreciation of vintage punk and Victoriana with Ibiza Rocks founder, DJ and music fanatic Dawn Hindle’s sense of contemporary culture. Their often humorous and ironic take on modern style has caught the eyes of a multitude of celebrity fans, from Idris Elba, who snatched up their first Rich Tea pendant, to Haim and Lily Allen.