Swatch is a watch brand for men and women, defined by its inspired, youthful energy. Founded in 1982 by Nicolas Hayek, the Swiss label combines the expert craftsmanship of its home country with playful aesthetics and innovative technology. Known for its colorful timepieces that are influenced by the latest trends, with whimsical motifs and offbeat prints, Swatch evokes a sense of modernity with its watches. Always exciting and impactful, Swatch is for the individual who likes to show off their personal style via their wrist.