Style, tradition, and freedom of expression are the key values underpinning the philosophy of Ray-Ban, which has been the undisputed world leader in sun and prescription eyewear for generations. Unaffected by the conceptual transience of fashion, Ray-Ban made a name for itself thanks to the absolute quality and authenticity of its eyewear. Ray-Ban’s eyewear collections remain true to the brand’s classic heritage, while continuously evolving to meet the needs of today's fashion and contemporary lifestyle. Today Ray-Ban is more "iconic" than ever and worn by countless movie celebrities and trendsetters all over the world. The company Bausch & Lomb created Ray-Ban originally for the US Army Air Corporation as sunglasses to protect aviators from the damaging rays of the sun. The Aviator soon became an iconic classic with plenty of fashion re-emergences since its beginning. From General Douglas MacArthur to Tom Cruise in Top Gun, aviators have been embraced by all. Of course, the iconic black plastic Ray-Ban launched in 1952 as the Wayfarer and has seen equal success. Ray-Ban has been linked to Hollywood for decades but women and men across the globe have embraced the eyewear for its endless appeal and durable nature.