Never Fully Dressed on sale

Never Fully Dressed is a contemporary womenswear label. Hailing from a family of market and textile traders, it seems inevitable that Lucy Aylen would follow into the fashion industry. In 2010, the designer made her first foray into the industry when she set up her first market stall in London at Spitalfields and Portobello Market. Following the mantra, 'Dress, de-stress and impress', Never Fully Dressed was an instant hit with the city’s most stylish and has grown rapidly as a result. Inspired by the catwalks, today the collection spans party dresses, smart jumpsuits and everyday separates.