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Kjus

The Kjus skiwear brand was founded by Olympic ski champion Lasse Kjus and Didi Serena, a swiss entrepreneur, in 2000. The Switzerland-based label was inspired by golf-wear, which gives plenty of stretch. The Kjus label was born when designs for stretchy golf-wear were applied to skiwear to create ski trousers that stretched two ways. Since then, Kjus has delivered form-fitting, streamlined ready-to-wear for the slopes. The brand marries form and function using new, high-performance materials that are specifically developed for activewear.

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The Kjus skiwear brand was founded by Olympic ski champion Lasse Kjus and Didi Serena, a swiss entrepreneur, in 2000. The Switzerland-based label was inspired by golf-wear, which gives plenty of stretch. The Kjus label was born when designs for stretchy golf-wear were applied to skiwear to create ski trousers that stretched two ways. Since then, Kjus has delivered form-fitting, streamlined ready-to-wear for the slopes. The brand marries form and function using new, high-performance materials that are specifically developed for activewear.