Journelle

Named after the old French word for daily, Journelle is a designer lingerie brand with a European aesthetic and modern New York edge.

The company's founder, Claire, knows that for a woman to feel her best she needs to start from the base layer and work up so creates a full range of ultra-delicate, unashamedly feminine underwear. Discovering her passion for lingerie while living abroad, Journelle eschews the somewhat tacky embellishments that come with modern lingerie lines and instead opts for antique lace, sumptuous silk and opulent prints rather than bows, mesh and faux-leather.